Starting a Spray Tanning Business: The Ultimate Guide

Are you ready to dive into the booming beauty and wellness industry? Starting a spray tanning business is not only a profitable venture—it’s also flexible, fulfilling, and fast to launch. Whether you're passionate about sunless tanning or just looking for a low-cost business model with high returns, opening your own spray tan business from home could be the perfect fit.

Why Start a Spray Tan Business?

There are tons of great reasons to open your own spray tanning business:

• Be your own boss

• Set your own schedule

• Create unlimited earning potential

• Join the ever-growing sunless tanning industry

If this sounds like your dream, keep reading—we’ll show you exactly how to start a successful spray tanning businessand make your mark in this glowing industry.

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What Does It Cost to Start a Spray Tanning Business?

One of the first questions people ask is: How much does it cost to open a spray tanning business?

The good news? You don’t need tens of thousands of dollars to get started. With Artesian Tan, you can launch your sunless tanning business for under $500—including spray tan kits, equipment, and wholesale products.

Check out these resources to break down startup costs:

• Cost of Starting an Airbrush Tanning Business

• How to Start a Sunless Tanning Business on a Budget

• Wholesale Pricing to Help Your Spray Tan Business Succeed

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What Products Do You Need to Start a Spray Tanning Business?

One of the most important (and sometimes overwhelming) parts of launching your spray tan business is choosing the right spray tanning equipment and supplies. The quality of your gear directly affects your client’s experience and the longevity of their tan.

So—what do you really need to start?

Here’s a breakdown of the must-have spray tanning products:

✅ Starter Spray Tanning Kit

A full kit typically includes:

• A professional spray tan machine (HVLP or turbine-style)

• Spray gun with adjustable nozzles

• Tent or pop-up booth for home or mobile setups

• Disposable items: sticky feet, hairnets, nose filters, thongs, and bras

Start here:
👉 Pick the Right Spray Tanning Kits to Start Your Business

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✅ High-Quality Spray Tanning Solution

Your spray tan solution is your secret weapon. Look for:

• Multiple shades for different skin tones

• DHA-based formulas (the active tanning ingredient)

• Options with bronzer and without

• Skin-nourishing ingredients like aloe vera, vitamins, and antioxidants

Check out our full breakdown:
👉 Choosing the Right Spray Tan Equipment

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✅ Extraction Fan (Optional, but Highly Recommended)

Extraction fans help keep your spray area clean and safe by pulling excess mist out of the air. Great for mobile setups or small rooms.

Why they matter:
👉 Health Benefits of Extraction Fans for Spray Tanning

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✅ Prep & Aftercare Products

Offer clients the full glow-up experience by stocking:

• Pre-tan exfoliators

• Barrier cream to protect hands, feet, and knees

• Post-tan moisturizers

• Tan extenders or shimmer sprays to keep the glow going

Upselling these is also a great way to boost your per-session profit.

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✅ Optional Add-Ons for Your Spray Tan Studio or Mobile Setup

• Full-length mirror

• Ring light for perfect before & after pics

• Business signage or branded pop-up tent

• Branded towels and robes

• Loyalty cards or referral discounts

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💡 Pro tip: If you’re unsure which gear fits your business model (mobile vs home studio), we recommend starting with a complete starter spray tan kit from Artesian Tan. It's budget-friendly, pro-approved, and everything you need to launch confidently.

FAQs About Starting a Spray Tan Business

Q: Do I need a license to start a spray tanning business?
A: Requirements vary by state or country, but in most cases, you don’t need a cosmetology license to offer spray tanning. However, always check with your local health and business authorities to ensure compliance.

Q: Can I start a mobile spray tan business instead of working from home?
A: Yes! A mobile spray tanning business is a low-overhead option and lets you serve clients at their homes, salons, or events. Here’s why it might be a smart move: Should You Start a Mobile Spray Tanning Business?

Q: How long does a spray tan typically last?
A: A professional spray tan usually lasts 7–10 days, depending on the client’s skin prep, post-tan care, and the type of tanning solution used.

Q: What’s the difference between airbrush tanning and traditional spray tanning?
A: Great question! Airbrush tanning is a more customized, hands-on process where the technician uses a spray gun to apply the tan. Learn more: Airbrush Tan Vs Spray Tan: What to Choose?

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How to Retain Spray Tan Clients and Build Loyalty

Getting clients is one thing—keeping them coming back is the secret to a sustainable spray tan business.

Here’s how to retain and WOW your customers:

• Create a VIP loyalty program – Offer discounts after a certain number of sessions.

• Use reminder texts or emails – Help clients rebook before their tan fades.

• Provide take-home care products – Educate them on proper aftercare for long-lasting results.

• Deliver a 5-star experience – Clean, professional, friendly. Every single time.

• Follow up – Check in post-tan to ensure satisfaction and encourage reviews/referrals.

Pro tip: Keep notes on each client’s preferred shade, skin tone, or appointment time. It adds a personalized touch and shows you care.

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Boost Your Profits with Add-Ons and Upselling

Want to make more per appointment? Upsell and cross-sell relevant products and services during or after each session.

💡 Try offering:

• Pre-tan exfoliating mitts

• Post-tan moisturizers or tan extenders

• Tanning-safe body washes

• Glow-enhancing shimmer sprays

• Package deals for brides, dancers, models, or fitness competitors

Clients love convenience—and buying right from you ensures they get salon-approved products.

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Target Keywords to Include on Your Page

To help this content rank higher on Google, try sprinkling in these high-volume keywords naturally throughout your site, blog posts, and social media:

• Start a spray tan business

• Spray tanning kits for beginners

• Mobile spray tan business

• How to spray tan at home professionally

• Sunless tanning business tips

• Airbrush tanning training

• Spray tan machine starter kit

• Best spray tan solution for professionals

• Spray tan business ideas

• How to get clients for spray tanning

These keywords help your content appear in more search results and attract people ready to take action.

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Final Tips for Building a Thriving Spray Tan Business

1. Stay consistent with marketing—post regularly, even when you’re booked.

2. Get certified—training boosts your confidence and your brand's credibility.

3. Invest in quality products from Artesian Tan to ensure repeat business.

4. Track your results—know what marketing channels bring you the most clients.

5. Stay ahead—offer seasonal promotions, themed tans, or bundle packages.

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